Early Sparks - Web Marketing
HOW TO TURN YOUR WEBSITE INTO A LEAD GENERATING MACHINE!
A free customised website audit of your business website will be waiting for you at this seminar. The workshop will then take you through - step-by-step - how to improve all areas identified in the audit, so you can maximise the number of hot business leads your website generates.
Areas covered will include:
- Search Engine Optimisation (SEO) which is the key to attracting hot prospects from the non-paid section of the Google search results.
- Google Adwords to attracting hot prospects from the paid section of the Google search results.
- Google Maps optimisation to attracting hot prospects from the Maps section of the Google search results.
- Persuasive website content strategies to turn the hot prospects from Google into motivated enquirers.
- The importance of “responsive web design” to ensure your website content is optimised for all modern devices including computers, tablets and smartphones.
The presenter is Richard Calkin, Founder of national website and web marketing company Web Genius and author of The NZ Small Business Superhero’s Internet Marketing Handbook.