Get behind Eastern Bay of Plenty businesses and DISCOVER OUR LOCAL
We’re excited to announce the launch of a local campaign to help local businesses get back on their feet after a double blow following the Whakaari/White Island eruption and COVID-19.
The Discover Our Local tagline was decided on to highlight what you might be surprised to find at local stores and realise there is no need to shop elsewhere. It’s not just about shopping local but discovering some great things along the way.
We want visitors to discover our local too – the best of what we have to offer and extending the warm welcome we’re known for, alongside the great experiences and places of our region.
Below is some more information about the campaign and how to get involved. Don’t hesitate to get in touch if you have any queries. Now let’s really DISCOVER OUR LOCAL!
DISCOVER OUR LOCAL MARKETING COLLATERAL
The more people spread the word the better! Send us an email to gain access to campaign logos, hashtags and some basic campaign guidelines. email@example.com
BUSINESS VIDEOS - TELL US YOUR STORY
While you don’t currently have customers popping in to say hi in store, you can re-create that important customer interaction virtually. As you know, creating strong connections with your local customers helps create loyalty. Customers get to know you personally and gain a better understanding of what you have to offer. This can mean the difference between a customer choosing to shop locally or to buy elsewhere.
We want to share your story, to help you on the customer journey and to get our locals supporting local. When the time is right, we will also welcome back visitors to our region and your story is also important to their experience.
Follow this simple guide for some ideas to record your story and strengthen customer loyalty in a digital world. click here to download guide
SOCIAL MEDIA TIPS AND TRICKS
Working on improving customer engagement through social media? Follow this easy guide to stand out from the crowd.
#5 tips for social media success:
- Just do it. If you haven’t already, sign up! If you have, use it
In a modern business marketing mix, particularly at a time where face to face interaction is limited/ a no go, social media and digital (think Google My Business listing) is essential to connect with existing and potential customers.
- I’ve got limited time – where should I start?
Every business offering is different but a good start is Facebook and Instagram (the latter is owned by the former). Facebook allows for more detailed and varied options of ‘posting’ while Instagram is just perfect if you’ve got lots of pretty pictures to send
- Share the love!
For new and existing social media users, be sure to share the love and engage. Is your local café up and running? Take a photo and tag them. If a favourite retailer is setting up an online shop, let them know how stoked you are.
- Lead the way
Take an active role in the new #discoverourlocal campaign – take the opportunities on offer, not everyone will! Be real and tell a story about who you are and what you and your business are all about. Most importantly be subtle – no one likes being sold to.
- We are here to help
We are happy to provide advice and guidance. Get in touch and we can tee up a time. The more we help our business community, the better understanding we have of our locals needs. Email us at firstname.lastname@example.org